Branding

For the past few months, I have been researching and planning to build my recording company.  I have also looked up information on branding and marketing.  As a producer, I have improved on my music but I am behind on branding myself.  For the entrepreneurism inside all of us, we should create and build onto a brand that speaks to the masses.  I read an article from the Under30CEO website, where they interviewed the award winning creative director, Ray Hirschman.  He has worked with television and radio advertisements for Mounds Almond Joys, ITT, Macy’s, and more. Hirschman talks about how brands can progress or destroy your business.  Here are a few outlines about branding:

Creating The Brand

A brand can consist of a logo, slogan, or tagline.  When making a brand, it must communicate to the consumer without it being too simple.  It should also separate itself from the competition. 

Brand Equity

Once you have a brand, you should be consistent with it to build equity.  Once people start spreading your brand through social media or word of mouth, your business will begin a growth of a fan base.

Brand Relevance

As your brand grows, you must be relevant with the current culture.  For instance, according to a Music Business Journal article, Pepsi and Twitter combined forces since Pepsi consumers use Twitter.  With brands, you cannot afford to be outdated with the times.

Clever Brands

When coming up with a slogan or logo, be sure it gives meaning and depth beyond words.  Make sure it isn’t modest or too wordy.  You might have to research other brands to get an idea of what you want your brand to represent.

In conclusion, having a good brand makes all the difference between your business having success or a disaster. Below is a video that shows why branding is important.  Take some time and do some research on your industry to come up with a brilliant logo or slogan.

 http://www.youtube.com/watch?v=JKIAOZZritk