Tuesday, April 24, 2012

Deal Makers


This past weekend, I had the chance to interview Andre Devond, the CEO and Founder of Solid Video Productions.  He works with professional, digital, commercial, online, and high school video productions.  I interviewed him because he introduced me to audio mixing and we have worked together on many occasions. I also chose to interview him because I hope to create a joint partnership with his company and my overdub production company.

We talked about how he uses the five core concerns with his clients and employees.  His status is high due to the fact that he is the only private video company in Wilberforce, Ohio, and he has connections with NewsCenter 7 WHIO-Dayton.  His autonomy is great because he is his own boss.  He started his company in 1995 and since then, he has the freedom to run his business his own way.  With affiliation, he is treated like a professional amongst his colleagues.  Devond mentioned that he shows appreciation to his employees by telling them they are doing a great job when the project is complete but he would not mention it during the project.  He said that he does this because if he shows appreciation during the project, that could lessen the drive within his employees to complete their portion of the job.  He also shows appreciation to his clients by giving them discounts and notices on his services.  He believes that his role is fulfilled when the final product is a success for the client.

Andre Devond mentioned that he separates the problem from the people by making it his problem.  For example, if a client has an issue with making it to the video shoot, Devond will go out of his way to find transportation for the client.  I believe being flexible with my customers and my business is an advantage to negotiating with other companies.